3 Words for 2025

Details. Voice. Moments.

These are my three guiding words for 2025. As I brainstormed business dreams and goals for the coming year, larger themes developed, and they all fit under these broader ideas.

DETAILS.

I'm not going to bore with you too many of them, but my overarching goal is to streamline the way I run my business. This involves tracking ALOT of moving pieces- client orders, expenses, project timelines... You get it. I want to do these tasks more efficiently this year.

VOICE.

I've wrestled with the best way show up on social media authentically. Here's what I mean- I want to my feed to look polished, whilst also remaining real. There's too much perfection on display in my industry and I don't want to be a part of perpetuating that facade.

I'll do this by speaking my mind more often, making more art, showing you behind the scenes, being transparent. Instead of showcasing only the perfect "after" shots, I'll share both what I loathe (the pursuit of perfection, wasteful trends, the idea that good design is equal to loads of money), AND what I love (creating spaces that tell my clients stories, repurposing vintage finds, DIY decor projects) about my industry in equal measure. This is why I am resurrecting my blog, after quite a few silent years.

MOMENTS.

Many of my brainstorms came back to the idea of "moments". Celebrating small wins. Seeking out the good and beauty in the little things. Creating cozy nooks at home. Taking time to slow down and appreciate. I'll post these snapshots via images on Instagram, and then elaborate on those moments here on the blog.